At Qualisa, every rose carries more than beauty — it carries purpose. With the launch of WE QARE, we are opening a new chapter that reveals the heart of who we are: a brand rooted in passion, care, and responsibility.
WE QARE is not just another campaign. It is a statement of our values, a reminder that our work goes beyond cultivating roses. It’s about creating connections, embracing innovation, and cultivating a better world through every bloom.
The Visual Language of WE QARE
Set against soft light pink walls within our greenhouses, the visuals of WE QARE blend modern elegance with nature’s raw beauty.
Sculptural vases, contemporary pedestals, and asymmetrical bouquets create an editorial atmosphere, while models interact with these elements to bring our story to life.
This immersive visual experience symbolizes what Qualisa stands for: timeless beauty, innovation, and purpose interwoven into each stem.
Our Commitment with Fairtrade International
As part of this vision, Qualisa proudly holds the Fairtrade International certification, a distinction granted to only a few farms in Ecuador.
This certification ensures fairer terms of trade, safe working conditions, and environmental protection — values that are deeply aligned with WE QARE.
For us, it is not just about producing extraordinary roses, but also about uplifting the people and communities behind them, while protecting the planet we share.
Through Fairtrade, we actively contribute to building a world where beauty is inseparable from dignity, equity, and sustainability.
What WE QARE Means
WE QARE reflects our deep commitment to:
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Social impact – caring for our collaborators and their families.
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Environmental responsibility – growing sustainably to protect our future.
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Innovation with purpose – creating varieties that inspire florists, retailers, and customers worldwide.
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Extraordinary beauty – roses that go beyond aesthetics to carry true meaning.
For Qualisa, WE QARE is more than a campaign — it is the embodiment of our philosophy. It reminds us, and the world, that cultivating roses is cultivating purpose, responsibility, and love.
As we move forward, every rose, every detail, and every design will carry this seal of intention, reaffirming that Qualisa is not only about creating beautiful roses, but about building a better world.
