The Heart Behind Every Rose: How Qualisa’s People Make Mother’s Day Bloom

When you gift a rose, you’re not just giving a flower — you’re sharing a story.


At Qualisa, that story begins in the heart of Ecuador, in the hands of hundreds of dedicated workers who make it possible for our Ecuadorian roses to bloom with meaning and purpose.

nancy morocho

Our People, 

Our Strength

Behind every stem we grow stands a community of people who give their best every single day.

 

At Qualisa, we are proud to be a company built on the dedication of women, men, and families who pour their energy, skill, and love into every flower.

 

In fact, 45% of our workforce is made up of women, many of whom are also mothers. These women carry double the responsibility — nurturing their families and nurturing the flowers that reach thousands of homes around the world.

"We are not just workers. We are mothers, daughters, and women who fight every day. We wake up early, we put on our uniforms, and we give our best — because behind every flower there is love."

Planning, Passion,

and Precision

Preparing for Mother’s Day — one of the most important moments of the year for the floral industry in Ecuador — starts months in advance.


Our production team carefully plans every harvest cycle, working up to 12 weeks ahead to ensure that every premium rose reaches the ideal stage for cutting and export.

"Planning starts weeks in advance," explains Nicolás Luna, our Production Director. "We work with passion so that each rose meets the highest quality standards and brings joy to mothers around the world."

cosecha

Ecuador’s Floral Impact: 21.3 Tons in 20 Days

This year, according to Expoflores, Ecuador exported an impressive 21.3 tons of flowers in just 20 days.
At Qualisa, we are proud to contribute to this national achievement, delivering high-quality Ecuadorian roses to customers in the United States, Europe, Russia, and beyond. 

Our flowers are not just products — they are messages of love grown in the rich soils of Ecuador, shaped by the hands of our people.

From our fields to your hands, every Mother’s Day rose we ship is more than a bloom — it’s a tribute to the strength, love, and dedication of the people who make it possible.


Because at Qualisa, behind every extraordinary flower, there is an extraordinary human story.

"The most important profession in the world is being a mother, and what better way to honor them than with a rose that carries our passion, effort, and emotion in every petal."

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