At Qualisa, every rose tells a story — one rooted in care, respect, and responsibility. Through the WE QARE campaign, we share not only the beauty of our blooms but the deeper purpose behind them: to cultivate a fairer, more sustainable world.
This vision comes to life through our Fairtrade International certification, a distinction that symbolizes integrity, transparency, and our unwavering commitment to ethical growth.
What Fairtrade Represents
Fairtrade International works toward fairer trading conditions for farmers and workers, ensuring safe working environments, environmental protection, and sustainable livelihoods. It empowers growers to be active participants in shaping their futures and connects global communities through the values of equality and respect.
Only a handful of farms in Ecuador hold this certification, and Qualisa is proud to be among them. It’s more than a label — it’s a philosophy that guides our daily work. Every decision we make reflects our belief that human rights and environmental care cannot be separated.
Sustainability in Action
At Qualisa, Fairtrade principles are not just words — they are practices we live by.
Our team manages irrigation through a self-sustaining water reservoir, ensuring responsible water use across our 85 hectares.
We follow the Kaizen methodology, embracing continuous improvement in every process — from cultivation to packaging. And the products used in our growing systems must comply with Fairtrade-approved environmental standards, guaranteeing that our roses are as kind to the earth as they are beautiful to the eye.
Each of these actions reflects our belief that sustainability starts from within — with awareness, discipline, and care for every detail.
Aligned with WE QARE
The WE QARE campaign embodies the essence of what Fairtrade stands for. It’s a reflection of our collective care — for our people, our land, and the beauty we share with the world.
Through Fairtrade, we don’t just grow roses; we grow dignity, opportunity, and hope. Every bloom carries the silent strength of the people behind it and the purpose that defines who we are.
Because at Qualisa, we don’t simply produce flowers —
we nurture fairness, beauty, and a better tomorrow.
